Top Most Common Facebook Ads Mistakes Markerter Make Everyday
A good ad campaign on Facebook is not done by just pushing a button. Yes, we also like to use the promotion of publications, but when it comes to moving to the next level, it requires a greater investment of time and attention. Because there are several elements to take into consideration:
Knowing what are the most common errors in Facebook Ads is the first step to being able to create more effective campaigns in a tool, as complex as the ad platform of Facebook nowadays.
Socialbakers, a reference in analyzing social media data such as Facebook and others, compiled the common mistakes brands make when they decide to use Facebook ads known as Facebook Ads to promote their business. According to the site, even social media professionals still make mistakes when it comes to buying Ads and designing campaigns for them Below are listed the foremost common Facebook Ads errors encountered by the Socialbakers team and keep tuned for their next advertising campaign.
Segmentation is one of the great secrets of Facebook Ads and therefore deserves special attention on our part. Take special care with the following intensities:
Do not try to reach everyone
When you begin to specify the criteria to promote your ad campaign, Facebook then tells you how many people you will reach on that campaign. Be sure to avoid too wide or too narrow targets, always consider your budget and the number of people you really want to reach.
If you want to promote the same campaign to a list of different countries, you may want to start thinking about multi-segment campaigns. Remember that each country has a culture, language, and customs.
Finding your audience shares your interests
Okay, you have the campaign ready and you’re crazy to promote it on the “Face” thinking that everyone loves your brand. Beware, your consumers do not always share your interests. Market surveys can help you better understand your audience and what they really want. Also, how about targeting ads to an audience that can potentially buy your product? Try it.
A good campaign succeeds only if it is well segmented, right? So, do not even think about including contacts from a huge list of emails with no targeting criteria, as it just does not work.
Target your target by age group. The 16-year-old consumer, for example, does not want to get something targeted at a 30-year-old. They are different languages.
The budget within the framework of Facebook Ads campaigns is another key point, after all, one of the cat’s leaps in this tool, as in other digital marketing channels is precisely figuring out how to increase the ROI – Return of Investment campaigns. Check out the tips below in this area:
Very low budget
Ok, that’s the hard part and not always the customer is willing to spend money on Facebook Ads, but saving is not always worth it, especially when you want to reach a large audience. Use a large budget to promote a targeted campaign for a few hours or a few days until you reach your goal.
According to SocialBakers, it is recommended that you apply a large budget in a short-term campaign, and do not bet on something big, that lasts several days. Try something smaller, with high budget and monitor performance. Remember: You can pause or stop your campaign if something does not work out. Do not waste money or time.
The creativeness of Advertising
Another common mistake on Facebook Ads is to find that for the simple fact that you publish an ad it will convert. Forget it! In such a competitive setting as Facebook, it’s progressively tough to stand out, and therefore the only way to be able to win this challenge is to be inventive. check out some tips:
Use your logo
Ok, your campaign is in the oven and you want to illustrate it. Hence you have the idea “genial” to use the logo of your company. However, nobody but your employees and you know this image so well. Well, repent the image that will illustrate your Ad, it needs to be flashy.
The image that disrupts your ad
An image that overwhelms your ad campaign can end your campaign. Remember that the dimensions (100 x 72 pixels) is small and one thing massive will build the campaign unreadable, besides annoying the surfer
Do not impress the audience
Remember, it only takes your audience few seconds to observe your content, moreover, it is not always guaranteed that the ad will become alike. You need to catch the audience first with the most attractive content. You can do this by consulting any digital content provider in Dubai.
Do not follow the rules of image use
Think of this example: your client decides to put the lewd content photo to draw attention to your company. Trouble is, it sells thumb drives or something. Bad idea, right? And if he wants to put the image of any celebrity with the only sense of winning the like of his possible clients. None of this will be valid for the success of your campaign or your client’s business.
Misleading the audience
Flashy calls to your customer’s Ad can catch the eye of the Internet user to click on the Advertisement, but it also hurts the policy for Facebook advertisers. Do not fool your audience, in addition to losing points with psychology Articles, you may also suffer punishment from Facebook itself.